Round Brilliant Diamond
This classic cut diamond uses only 50% of the rough diamond, but sparkles with exceptional brilliance due to its many reflecting facets.
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Princess Cut Diamond
Sometimes referred to as a square modified brilliant, the princess cut diamond is square or rectangular with an inverted pyramid profile and retains about 80% of the rough diamond.
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Emerald Cut Diamond
First designed for emeralds as its name suggests, the emerald cut is normally a rectangular shaped diamond with cut corners. Less fiery than a brilliant, but an elegant and classic ring if a stone of good clarity is used.
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Marquise Cut Diamond
The Marquise cut (the Navette cut) is credited to King Louis XV of France, who commissioned a diamond to reflect the shape of his mistress's mouth.
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Pear Shaped Diamond
Offering fantastic sparkle and brilliance, the pear shaped or pear cut diamond can be used for rings, pendants, earrings or necklaces. An increasingly popular 'fancy' cut and helps to 'elongate' fingers.
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Radiant Cut Diamond
Radiant cut diamonds are similar to emerald cut rings, but are really designed to sparkle. Radiant cut diamonds are commonly available as one carat weight and above.
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Heart Shaped Diamond
Heart shaped diamonds are pear-shaped diamonds with a cleft and considered highly romantic. A hard diamond shape to buy online, however, and you need to buy the highest quality you can afford.
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Oval Shaped Diamond
Oval diamonds make for a flattering diamond ring for women with shorter fingers, as an oval diamond cut ring has a lovely elongated shape and sparkle.
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Asscher Cut Diamond
Buy the highest quality stone you can afford, for this stepped square cut ring draws the eye down into the diamond.
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Cushion Cut Diamond
Also referred to as a pillow-cut or candlelight diamond, this diamond has a romantic 'old-fashioned' look, as opposed to the fiery sparkle of a round brilliant.
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Fancy Cut Diamond
Modern cutting technology enables diamonds to be 'fancily' cut into increasingly complex shapes such as butterflies and stars, although care should be taken as they are more vulnerable than 'classic cuts'.
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